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Hospitality Marketing Concepts (HMC) has a singular focus: being the world's leading provider of premium loyalty programs to over 1,250 hotels worldwide. For nearly 30 years, we have concentrated on partnering with some of the world's best hotels and increasing their business by creating databases of loyal local and global customers.

Our world-class management team profitably manages loyalty programs through strategic geographic growth and investment in the development of Customer Relationship Management (CRM) systems and proprietary operational technologies. Focusing on outstanding results for nearly three decades has made HMC the world's leading provider of loyalty marketing and database management solutions.
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Headquartered in Newport Beach, Southern California, HMC is the world's leading full service loyalty solution provider for more than 1,250 four- and five-star hotels and luxury brands. The company's offerings include paid membership loyalty programs, white-labeled points-based loyalty programs, booker's programs, meetings platforms and corporate incentive programs.
HMC offers unrivaled hospitality program services designed with one objective: Increase Your Profitable Revenue. Paid Membership Programs for World-class Hotels and Hotel Groups: HMC is the leading global provider of high quality, turnkey, paid membership programs aimed at the SME market that generate in-market revenues for superior hotel groups and independent properties.
Generate and expand existing local customer base that withstands external market conditions and travel trends. Give marketing access to over 450,000 international members through the CLUBHOTEL network. Establish a foundation upon which participating hotels can develop their own marketing efforts to further augment revenue and profit.
Shift your guests from OTAs and convert them to loyal customers of your direct booking channels. Which is why VOIL Hotel Rewards provides hotel- or group-branded loyalty programs for independent hotels, with VOIL acting as your supporting brand (similar to the networks Star Alliance and OneWorld provide for frequent flyer programs).
The program is currently offered at over 720 luxury hotels in 52 countries and in more than 447 cities. Established in 1996, CLUBHOTEL has generated staggering results, representing tens of thousands of incremental room nights for participating hotels each year.

Created by hoteliers for hoteliers, CLUBHOTEL is specifically designed to grow in-market revenue from the ever-growing SME market by building a qualified, local consumer base and generating incremental revenue through a global network of established brands and independent properties.For new market entrant hotels, CLUBHOTEL helps raise awareness.
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