More than just driving enrollment and fundraising results, marketing is a means to excellence and overall school success. The three keys to a successful ambassador program are: the right people, telling the right stories, the right way. Chuck English's ability to accurately articulate the Bialik brand and provide us with deep insight into what makes us unique as a school has been impressive and valuable for us.

In many ways, his work has been, and continues to be transformative. Chuck had a great discussion with Hans Mundahl and Peter Baron about the Ride to Independent School, a report that Chuck wrote. They also discussed Chuck's new e-book, Segment for Success, which is a guide to improved retention results.

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What Report

Take the pain out of having to describe what makes your school stand out with copy and concepts that are well researched and strategically crafted. Be empowered to make better decisions by rising above the day-to-day to and focusing on strategic goals while reacting to changing circumstances. Outstanding visuals combined with a clear sense of purpose create compelling and effective websites, as well as other online and off-line collateral.

Who Report

The English Marketing Works Team include a talented and highly experience cadre of designers, photographers, writers, and developers. Chuck English is the driving force behind English Marketing Works. Chuck has successfully worked with dozens of schools, helping them achieve strategic goals through effective branding, messaging, marketing and creative initiatives.

Ideas Report

All of the emotion-validation, frustration, challenge, pride, and support-as well as all of the functional benefits-knowledge, perspective, character development, and future choices-are part and parcel of the experience a parent has with your school. More than ever before, head-of-school leadership is critical to marketing success.

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