As a Marketing Manager, you know how important it is to recognize marketing mix and consumer behaviour. You need to position and communicate with customers to maximize results. As a Financial Manager, you recognize that there are limitations to resources and that each marketing strategy must adhere to specific budget requirements, delivering a minimum level of return on investment.
At Marcount, we recognize the combined marketing and financial challenge and provide the expertise to integrate financial evaluation and control methodologies into the planning, analysis and control phases of marketing programs. Marcount integrates the important functions of marketing and finance in a paired and objective manner to accomplish overall corporate goals.
At Marcount, we recognize the combined marketing and financial challenge and provide the expertise to integrate financial evaluation and control methodologies into the planning, analysis and control phases of marketing programs. Marcount integrates the important functions of marketing and finance in a paired and objective manner to accomplish overall corporate goals.
Services
Marcount Consulting Inc. is a professional service organization, headed by Jim Higginson, EDM, CGA. The company is a member of the Canadian Marketing Association, primarily serving advertising agencies, public relations firms and financial service companies. Jim is the principal of Marcount Consulting and has over 20 years experience in the marketing communication industry.
Initial assessment of a client company's current situation to determine whether or not Strategic Marketing Finance Planning would be beneficial. If appropriate, then Marcount works with the client company's senior management and staff to plan and implement the process.
Once the Strategic Marketing Finance Planning is implemented, Marcount can further help clients develop risk-assessed marketing strategies to accomplish overall organizational objectives.
Once the Strategic Marketing Finance Planning is implemented, Marcount can further help clients develop risk-assessed marketing strategies to accomplish overall organizational objectives.
Strategic Marketing Finance Planning is a process that brings together the traditional Strategic Planning Process and Strategic Marketing Finance principles to ensure that the overall mission and objectives of the organization are accomplished. This includes creating long-term shareholder value by utilizing the ability of marketing to deliver growth strategies and the expertise of finance to evaluate and control those strategies.
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