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Kula Partners
Our clients sell within complex, technical environments and we help them take a more targeted, account-focused approach to drive revenue growth within niche markets. This example account-based marketing plan, co-authored by Terminus, follows the ABM efforts of the fictitious B2B manufacturing and distribution company BakePro Industrial Inc.

Get the plan to gain insight into how an ABM strategy can help you conduct more effective, account-focused marketing and sales. Deliver hyper-targeted marketing to your best-fit accounts and extend reach and influence within your customer base. Deliver a remarkable on-site user experience with an integrated website built to support the entire customer journey.
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Kula Partners is an agency that specializes in maximizing revenue potential for B2B manufacturers. Our clients sell within complex, technical environments and we help them take a more targeted, account-focused approach to drive revenue growth within niche markets. We are headquartered in Halifax, Nova Scotia, Canada and work primarily with North American-based manufacturing clients marketing within complex B2B selling environments.
You already know that buyers have changed, the sales process has been blown up, and the new business pipelines that will drive modern sales organizations tomorrow will look dramatically different from the past. The real questions are, is your marketing strategy keeping up? Is it built for what's next?
At last, a proven method for focusing your marketing investment on your best-fit target accounts. At Kula Partners, we work with leading manufacturers to launch, manage and scale sophisticated account-based marketing (ABM) strategies that address today's biggest manufacturing sales and marketing challenges-generating qualified leads and influencing complex purchase decisions within niche markets.
We are a Certified Google Partner, Terminus Agency Partner, and HubSpot Certified Agency Partner with a track record of developing successful marketing strategies for manufacturers throughout the US and Canada. If you're a B2B manufacturer and you want to connect with your prospects, develop new leads, and shorten your sales cycles, contact us today.
It's not enough to transform how we acquire leads; we must also change how we sell to today's manufacturing buyers. The average sales cycle is growing more complex-with more buyers involved at more stages-while a generational change is unfolding in the manufacturing B2B buying marketplace. More buyers, buying in different ways, with very different expectations of how a sales process should unfold.
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