Mitchell & Jewell
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Mitchell & Jewell
Since 1919, Mitchell & Jewell has been a trusted and sought-after jeweller. Located in the heart of Red Deer, Alberta, our business has been built on a reputation for high ethical standards, amazing selection and exceptional customer service. Our passion for exquisite and distinctive jewellery has taken us through a century of happy customers and we look forward to serving generations to come.

More than just a jewellery shop, visiting Mitchell & Jewell is an event in itself. As you step inside our beautiful, open, two-story building, you're immediately part of something special. Our friendly, approachable and professional staff is ready to help while you browse our impressive surroundings, featuring showcases from the early 1900s.
Services
At Mitchell & Jewell, we genuinely mean it when we ask "How can we help you?" It matters to us. We put detailed effort into every customer and will ask the important questions that will help you find the perfect piece of jewellery. We are dedicated to making this a memorable and special experience.
One of the best compliments we receive is when customers look forward to seeing familiar faces when they walk in. Our professional and supportive staff has dedicated their careers to knowing this business inside and out. As well, they are trained and accredited as CJA Graduate Jewellers, GIA diamond Course Graduates and GIA Accredited Jewellery Professionals.
We are proud to be a part of the very special community of Red Deer, Alberta. Our business is built on making sure we serve the community and people of Red Deer and surrounding areas. We're ever grateful for the continued support that is shown to Mitchell & Jewell and are always looking for ways to give back.
That represents your relationship and commitment is a one-of-a-kind experience that goes beyond the piece itself. Not only is the ring a reflection of your love, but it's also a reflection of personal style meant to last a lifetime. At Mitchell & Jewell, we understand the delicate balance involved in the purchase of the perfect engagement ring.
Wedding bands are the symbol of marriage and we take pride in being a part of this special event in your life. Our clients trust Mitchell & Jewell to help select the bands that will forever represent your union in marriage. We offer a wide range of bands including traditional, contemporary and alternative metals.
Reviews (13)
Shakil Raj
Shakil Raj
Jan 13, 2022
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Such a brilliant experience! Huge props to Niko and Sophie for working with me to create such a gorgeous looking bespoke engagement ring which my now fiancee was ecstatic over. Constant updates on progress, completion by agreed timing, and very professional all round. Highly recommended!
Jen G.
Jen G.
Nov 30, 2021
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My fiancé and I had wonderful personalised service from Niko. It was the ring shopping experience I was after - it was so relaxed and enjoyable, not pushy at all.
Neither of us were sure of what we wanted going in and we were gently guided through the process step by step. We both left feeling on cloud nine with gorgeous rings ordered! Can’t wait to pick up the rings now!
I would recommend Mitchel & Co to anyone feeling nervous or unsure about wedding ring shopping, and a huge thank you to Niko for your fantastic help! :)
Joanna Vickers
Joanna Vickers
Nov 21, 2021
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'Fantastic' would be one of the many words that I would use to describe our experience with Mitchel and Co. Enjoyable and professional are another two.
We had recently become engaged and were looking for the perfect engagement ring that would fit a particular criteria of sapphire. The desired colour we wanted was to be a particular shade of ocean blue and what was ultimately provided by Mitchel and Co met what we were looking for perfectly.
We knew that choosing the right ring would take time and so it should be taken into account for people new to looking at engagement rings that a few visits
Leanne Harvey
Leanne Harvey
Nov 12, 2021
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Now known as our family jeweller, Mitchel & Co are absolutely amazing!!
After some unfavourable experiences in other Jewellery Quarter shops, we felt at ease as soon as we stepped into Mitchel & Co. Mitch was really helpful and although they didn’t have what I thought I wanted, he carefully went through the other options with us and was more than happy for us to leave and look elsewhere - so refreshing after being bartered all day by pushy salespeople in other shops!
It was in Mitchel & Co that I tried on a ring that I had never even considered and to my complete surprise, it was love at first
C. Powell
C. Powell
Oct 12, 2021
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Absolutely first class. My friend and I were both looking at the same time- they treated us individually and did not try and force us to buy our rings at the same time. I later returned and was again welcomed by all of team. Bhav was first class, discussing all of the options. Can’t recommend them enough!
Emma Clempson
Emma Clempson
Sep 25, 2021
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My fiance and I ordered our wedding rings at Mitchel & Co at the end of June for our elopement wedding last week (7th September), both Deb and Mitch were absolutely brilliant. We had to pop back today to get a ring enlarged by half a size which was no trouble for them and we would recommend this lovely jewellery shop to anyone. Thank you so much to you all. Mr & Mrs C from Dorset! X
Lauren Williams
Lauren Williams
Sep 22, 2021
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So so pleased with our engagement ring. We travelled from Reading to Birmingham to go to the Jewellery Quarter after we became engaged in lockdown. My other half had promised a proper ring so we decided to give Mitchel & Co a try since it's the highest rated in the area.
I have to say I wholeheartedly agree with the reviews. As someone who isn't a massive jewellery person, I was a bit nervous but Ruena greeted us and started showing us rings and made us feel very welcome. She was very professional and patient with us, despite me not being able to make my mind up. We ended up in the end picking
Tim Bettley
Tim Bettley
Aug 28, 2021
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I chose Mitchel & Co because of the reviews and they were right - if you’re visiting the Jewellery Quarter this is the place to go. I was looking for a specific ring for my wife’s birthday and I’ve been blown away from start to finish by the professional yet friendly service and I need to call out Ruena who’s advice and follow up has
been amazing. Above all having collected the ring today I have a quality product delivered exactly on time as they said it would be. Highly recommend.
Shruti Henderson
Shruti Henderson
Aug 21, 2021
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We purchased my engagement ring in 2019 & our wedding rings this year and we couldn't be happier. We have had excellent service and love our rings. Would definitely recommend! We will be coming back to purchase more in the future
H. Masters
H. Masters
Jul 29, 2021
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Went into pretty much every shop in the Jewellery Quarter and nothing felt perfect, so was beginning to lose hope, until I went into Mitchel & Co. Thought having her engagement ring designed from scratch would be far too expensive, however I was extremely please with the price. Recently returned and had both our wedding bands designed and made here and both times they have been absolutely brilliant! The rings have all been stunning, with constant updates provided to show their progress from initial CAD designs to the finished product. Bhav has been an absolute star both times, providing amazing
Morgan Wiese
Morgan Wiese
May 19, 2021
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Cannot say enough good things about Mitchell and Jewell! Not only do they have amazing staff, but their selection and quality was second to none. From the first time I went in to try on engagement rings, Erika was helpful, friendly, patient and so knowledgeable. Months later she had remembered all the aspects of what I liked in a ring, and then helped my fiancé have a ring made at the store, that encompassed all my wishes. It turned out so perfect because of her attention to details and care. We will be back to pick out wedding bands! Thank you for all your help.
Shawn G.
Shawn G.
Aug 28, 2017
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I have had my wedding band for 13 years and the weld had cracked and split. I contacted the store and they told me it was normal wear and tear and that they would not do anything about it. When I enquired about the artist that made the ring they sold me they said he was no longer around and that, they would gladly sell me a new ring to replace the one that split. After a quick google search of my own I found the designer, and contacted him myself. He informed me that he had a lifetime warranty on his work and would gladly repair or replace the ring if needed. The fact that they wouldn't even
Bob G.
Bob G.
Nov 13, 2012
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I will start out by saying that there is very helpful staff waiting for you here but thats where the good ends. They have no deals ever. The staff is brain washed into telling you that everything is already marked down and the price is as is....Uh Huh im sure it is ! anyways you will find if you do your shopping around before buying your piece that anywhere else will be cheaper.

So unless you have more money than brains go ahead and pay full retail. :)