As a business owner and part of an executive team, you play a fundamental role clarifying and strengthening the promise your brand is making from the inside out. You also grasp the enormous difference between a "badge of ownership" and a coveted "brand of distinction".
As creative and strategic partners, Ryan and Darren offer plenty of insight, depth, and experience as co-founders of "The Seamless Brand", a marketing agency that discovers and communicates a story in an uncommon and relevant way.As a company we mastermind campaigns, create the ads, do the writing and visuals like a lot of credible agencies - with one exception.
As creative and strategic partners, Ryan and Darren offer plenty of insight, depth, and experience as co-founders of "The Seamless Brand", a marketing agency that discovers and communicates a story in an uncommon and relevant way.As a company we mastermind campaigns, create the ads, do the writing and visuals like a lot of credible agencies - with one exception.
Services
Ryan is a national award winning Art Director who has helped clients stand head and shoulders above their competitors when it comes to creating a visual story that sticks in the hearts and minds of customers. He has extensive experience designing and directing print, web UX, and video initiatives for small, medium and large businesses with diverse budgets.
Great brands are willing to dig deep to discover the intangible emotion that fuels and shapes their ability to attract beyond reason. But you don't need impeccable credentials and a lofty resume to understand how simple some of this stuff really is. When it comes to building a "seamless brand" understanding that which transcends your product or service is the clarity you require before any strategy, message or tactics are ever discussed.
This morning, you may have glanced at a highway billboard or listened to a radio ad trumpeting "quality, service, selection - with a friendly and knowledgeable staff". But Aside from hoovering your hard earned cash - recycled hype, marketing happy talk or the humdrum language of "features, aadvantages, benefits" does nothing but yawn in the mind of your customers.
In other words, no amount of clever ads, killer websites or fancy brochures can save a bad business. That being said, once you have discovered your story and start to tell it effectively, the rubber only ever hits the road when your company begins to live your story. Imagine, if every person in your company is telling and living the same compelling story?
Humanity has used stories to unite causes & communities, create movements & religions and promote patriotism. From cave drawings to campfire tales, to the Gutenberg Bible, our species has (for a few centuries or so) rallied around stories, the kind that hit us where we live, touch our hearts, lift our spirits and take us to someplace new.
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