Marketing has changed. It is 2015, and the last decade has passed far away in the distance. Social media activity, blogging and resourceful content creation across all media platforms are components to reaching today's empowered consumer. Online marketing has now combined with traditional marketing methods, but one thing does remain the same - the bottom line is still about connecting, communicating and building relationships.
Consumers expect a seamless experience. Businesses come in all shapes and sizes, but no matter what yours does, if your organization has not addressed integrated marketing in a diligent way you are most likely trailing behind your competitors, and will continue to do so. Integrated Marketing Solutions can be your difference maker, and the change can start right now.
Consumers expect a seamless experience. Businesses come in all shapes and sizes, but no matter what yours does, if your organization has not addressed integrated marketing in a diligent way you are most likely trailing behind your competitors, and will continue to do so. Integrated Marketing Solutions can be your difference maker, and the change can start right now.
Services
Founded in 2001, Strategic Marketing Solutions is a full service marketing and consulting firm. We create and execute integrated marketing strategies to build brand-consumer relationships that are engaging, measurable and profitable. Our goal is to help decision-makers navigate through today's complex marketing challenges.
If your business is in need of a Relationship Marketing strategy, Strategic Marketing Solutions is here and we are ready to talk to you. We combine the thinking with the doing, and we thoughtfully plan a marketing program that is customized for your business, providing the best marketing mix to connect with your target audience.
Online marketing is the art & science of selling products and services over digital networks such as the Internet & cellular phone networks. Online marketing strategy must address the evolving needs of an increasingly ubiquitous audience. Companies face significant challenges identifying and responding to the needs and expectations of a new breed of consumer.
Traditional marketing has always been defined by the 4P's-Product, Promotion, Price and Place. Traditional marketing techniques typically focus on identifying the right audience segment, understanding their behavior, and providing the proper incentive to get them to buy a product or service, and in addition, there is the location or channel consideration.
Traditional marketing was known for its inside out approach. The idea was to create a cumulative series of messages known as brand impressions. Marketers bought media and launched campaign after campaign designed to generate sufficient awareness so the consumer would respond to these messages at the point of purchase and buy the product.
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