T.A. Firth & Son Insurance
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T.A. Firth & Son Insurance
T.A. Firth Insurance is locally owned and operated in Whitehorse and serves the entire Yukon. We have been in business since 1906, so we have the knowledge and experience needed to provide our community with exceptional insurance brokering services. Our business is family-run, and we value our customers like they are part of the family.

Give us a call today, and we will be happy to discuss your insurance needs! We're here to help with life's big events, whether you're buying your first car or home or even starting a new business. We'll take the time to explain your insurance choices and the differences between each product. Our team of insurance brokers will shop around for you to make sure you have reliable options for home, auto, marine and business insurance.
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Our founder Thomas Andrew Firth arrived in the Yukon in 1897 via the Chilkoot Pass during the Klondike Gold Rush. He mined on little Blanche Creek and Mint Gulch in the Dawson mining district, but soon found that his "pen was mightier than his pick." The "& Son" was added to the business name when Howard W. Firth Sr. joined the firm in 1937.
At T.A. Firth Insurance in Whitehorse, our insurance agency has served the community for over a century. With our years of experience, we are well-equipped to find the right insurance plan for you. Whether you need insurance for your home, vehicle or business, we will find a policy to protect what's important to you.
Trying to find the right coverage for your home, car, boat or business can be stressful. At T.A. Firth Insurance in Whitehorse, our goal is to make the process easier for you by shopping around for the best rates. However, your choice comes down to more than just finding the cheapest rate. Auto or home insurance policies may seem like they are all the same, but we can read the fine print to find what's unique.
At T.A. Firth Insurance, we strive to provide our clients with all the necessary resources to help them make sound insurance decisions and process their claims efficiently. For your convenience, we have provided the following insurance claim and payment information for the major insurance companies with whom we work.
At T.A. Firth Insurance, we provide our Whitehorse customers with excellent rates and coverage options. To do that, we'll need some information about the home, business or vehicle you would like insured. Please try to fill out the forms as completely as possible. If you are unsure about the details of your new home, it may be helpful to refer to your home inspection report for some of the information.
Reviews (10)
Eddy Dixon
Eddy Dixon
Jan 24, 2022
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I've always had very good customer service while dealing with T.A. Firth.
Been there since I was 16. Never had any issues. A great big thanks to Sandy.
Polk High
Polk High
Dec 19, 2021
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Called for home insurance. Was told they aren't taking new clients!
What broker doesn't want/need new business?
Casey Cardinal
Casey Cardinal
Dec 13, 2021
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Nice people for the most part, absolutely horrendous in terms of customer service. Long time customer since my parents got me auto insurance for my first car. Flawless record until I got in a fender bender on icy winter roads (50% liability), somehow increased my premium by 300%+. But the worst part - My mother had to remove my father from her auto insurance after their ugly divorce, and they FORCED her to meet IN PERSON with my abusive father so they could sign him off of her policy. He threatened and verbally abused her during this meeting. This could have easily been avoided, so this firm is
J. Theriault
J. Theriault
Oct 31, 2021
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Insurance broker, great service and friendly staff. These guys have been around a long time, they know their stuff. The only issue is the parking. Would recommend if you need insurance.
Emma Barr
Emma Barr
Oct 20, 2021
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Always keeping me inline and staying current. Friendly staff and very established.
RevoNorth
RevoNorth
May 02, 2021
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The staff have been very helpful recently given the difficulties with doing everything over the phone, the loss of a star is because they messed up my auto deposit before.
Loic Rochette
Loic Rochette
Dec 07, 2020
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The broker I was dealing with was absolutely unpleasant with me, like if she didn’t want to help me. But thanks to her I called an other broker and I finally found something 1000$ cheaper with The Personnal.
Tiffany Eckert-Maret
Tiffany Eckert-Maret
Jun 10, 2020
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I’ve been a TA Firth client for about 20 years and I appreciate how easy it is to get in, get out and get driving. I love how they pay for cabs for holiday partaying. Huge props to my girl Amber and the rest of the insurance rockstars like Lindsay, Shelane, Shannon, Chantal and Dakota.
Charlotte Gombert
Charlotte Gombert
Jun 06, 2020
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Critical: Professionalism, Quality, Responsiveness, Value
The worst insurance company I've ever seen and unhelpfull ! They want all the package of the goods we have and they are really expensive for finally deal with someone who does not want to help ! Finally found an other GREAT insurance for 1,000.00$ cheaper ! #sorrynotsorryformakingyouwasteyourtime
Tyson Young
Tyson Young
Dec 02, 2017
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Possibly the most spectacularly unhelpful company I've encountered.
While trying to sort out a relatively urgent matter I called and emailed several times over the course of 3 days but could never get hold of a broker or had my calls returned. Resolved my issue after a 5 minute conversation with one of there competitors. Do not recommend