Drive your business with our unique combination of truck advertising, analytics and retargeting abilities. Our big, bold moving canvases drive to and alongside the people you're looking to reach. Unlike static billboards that can become like distant wallpaper, truck-side ads are ever-changing, and at eye-level, so they really break through.
Compared to any other type of OOH advertising, truck-side ads have the lowest large format CPM (cost per thousand impressions) in the industry. Combine that with our mobile retargeting tech and you've got one of the most cost-efficient ways to reach your audience out there. We go where traditional OOH media can't.
Compared to any other type of OOH advertising, truck-side ads have the lowest large format CPM (cost per thousand impressions) in the industry. Combine that with our mobile retargeting tech and you've got one of the most cost-efficient ways to reach your audience out there. We go where traditional OOH media can't.
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It all started in 2015 when founder, Casey Binkley saw an opportunity. He noticed that there were hundreds of trucks on the road - right in people's lines of sight - that were simply blank. He realized that each of them had the potential to become a moving billboard, driving a brand's message to anyone on its route.
Here's what really makes Movia stand apart. Our proprietary technology lets you optimize your campaign with real-time impression analytics, mobile device retargeting, and ROI tracking abilities. This amps up overall effectiveness far beyond what traditional OOH advertising can offer. We'll help you formulate a truck-to-audience strategy, keeping in mind routes, demographics, time of day, hours on the road, and even contextual opportunities.
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First, we install a small GPS device on your vehicle to check out if your route fits our needs. When we find someone that wants your space, we'll send you photo of their ad for your approval. If it's all good, we'll set up a time to wrap your truck with the ad, turning you into a mobile billboard. When it's time, we'll schedule an appointment to remove the wrap.
At Movia, our professionalism extends to wraps and graphics too. Our expert installation services include: wraps for trucks, cars, buses or trains, and graphics for trailers and fleet identification. Our wraps are printed on high-quality vinyl using environmentally-friendly inks. We have a vast supply of printing partners across North America, and can pass on discounts, even to one-time wrappers, thanks to our large volume ordering.
