Quiller and Blake is an independently owned, creatively driven advertising agency that creates strong and powerful ideas across all digital and traditional channels for our clients. Our independence keeps us flexible and accountable, bringing craft, concept and storytelling together.
To break through the heavy communications clutter in all markets today it is necessary to ignore industry norms and the way it has always been done, so potential customers are captured by something unexpected.We offer a finely honed, distinctive thought process that explores a myriad of different angles, recognizing the difference between one off activities and long term branding, and how they combine.
To break through the heavy communications clutter in all markets today it is necessary to ignore industry norms and the way it has always been done, so potential customers are captured by something unexpected.We offer a finely honed, distinctive thought process that explores a myriad of different angles, recognizing the difference between one off activities and long term branding, and how they combine.
Services
Brookstone is a retail chain based throughout the United States. Founded as a mail-order business in 1965, it started selling items, such as dental clamps and other specialty tools. The first physical location opened in 1973 in Peterborough, New Hampshire and now are generally found in airports and online.
Ansell is one of the leading providers of personal protection equipment worldwide. As agency of record for North America, Quiller and Blake has provided innovative and strategic advertising and marketing solutions for all their brands and divisions including vending, military, first responders, food proccessing and construction.
Lafarge was launching its Artevia brand of decorative concrete solutions into the consumer market. The company had never marketed direct to consumers and it had also never marketed with women. As with all home decor, landscaping decisions are driven primarily by women, thus Lafarge commissioned Quiller and Blake to uncover the key insights it would require to effectively market Artevia to a female audience.
Starlight Canada had little awareness amongst the general public and it was routinely confused with 'Make a Wish'. The foundation wanted to grow its fundraising efforts to provide support to a larger number of children and their families, but its small staff and board members knew this objective could not be accomplished without the assistance of a branding strategist.
The client's objective was to drive people to the CIC's antifraud web pages to learn how to protect themselves from fraud, and to alert people to the possibility of fraud. The primary target audience was established as recent immigrants to Canada (three years or less), 25 - 54 years of age particularly those with family and friends abroad.
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