Coelement
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Coelement is a strategic and creative storytelling partner for purpose-led businesses and organizations. We help drive your people, progress and profits, by leveraging your higher purpose and building it into powerful story-driven experiences. In a world of accelerated change, unlimited choice and increasing consumer expectations, driving your organization forward will mean rethinking everything.

We're on a mission to bolster the Challengers. The courageous leaders and organizations that believe deeply in their higher purpose to drive business success, social responsibility and positive change in the world. We ignite this potential by helping you and your people become exceptional storytellers - so you can inspire and galvanize the people that matter most.
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We strive to provide outstanding and exceptional creative service. It is truly ingrained into everything we do and penetrates our entire business top to bottom. It's rooted in a deep understanding that to create long lasting client relationships that endure, we must meet our clients needs well and provide remarkable working experiences that leave them feeling satisfied, happy and taken care of.
Our strategic practice focuses on the discovery and deep understanding of your brand purpose and the iconic action you are - or could be taking, to make it real in the world. We dig deep, we ask a lot of good questions, to find and uncover your most powerful stories. We then provide strategic insight into how to communicate and connect these stories to your audience with impact.
We believe in the power of storytelling to accelerate business, but we also deeply believe it should be harnessed as a force for good. That's why we started Stories for Change, an annual fundraising initiative that helps non-profit organizations in our community focused on positive social and environmental impact.
As brand purpose continues to become a focus for CEO's and CMO's in the new economy, I thought it would be helpful to provide some context into the evolution of this often. As our first post here on Insights, I thought it would be helpful to address a burning question that has come up more than a handful of times by clients, colleagues.
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