Direct Objective Consulting is a Canadian business-to-business (B2B) lead generation marketing firm, assisting small and medium companies succeed in North America and in international markets. Our multilingual team specializes in demand creation, client prospecting, and commercialization of technology manufacturers, associations and service-based organizations.
Our consulting is based on a proven series of business success. Our founder was named "Maverick of the Morning" by CNN for his business acumen, and has received multiple awards including "Forbes Best of Web". He is highly regarded as an industry expert by media outlets such as The Globe and Mail, The New York Times and The Wall Street Journal.
Our consulting is based on a proven series of business success. Our founder was named "Maverick of the Morning" by CNN for his business acumen, and has received multiple awards including "Forbes Best of Web". He is highly regarded as an industry expert by media outlets such as The Globe and Mail, The New York Times and The Wall Street Journal.
Services
Indeed, clearly defined marketing strategies play an instrumental role in reaching sales conversions. Basically, if you are offering the best solution in the world, what good is it if you're suggesting something to clients that have no interest or budget for it? In short, how can you demonstrate your product's value if your solution doesn't seem different from existing solutions?
Generating demand helps gain traction and cultivate an interest in your solution within a specific audience. The next step, lead generation, focuses on identifying prospective clients to be included in your sales funnel. In essence, leads are prospects that have indicated interest in your solutions after you've successfully attracted them with your demand generation strategy.
Organizations are always looking for more clients, but customer retention is equally important for driving sales. B2B marketing, in particular, has a longer sales process and therefore higher initial acquisition costs, which means acquiring new prospects comes at a steeper price. Ensuring customer loyalty will secure revenue and can present new sales opportunities.
Over the years, Direct Objective has assisted companies by offering international marketing services in more than 60 different markets across five continents. Before getting started with your international growth, you should be clear on what your reasons for global expansion are. In order to reduce risks, we suggest that companies operate in multiple markets.
In order to achieve growth in your business, we believe the B2B marketing process must be circular, multi-layered and integrated. Once you have determined a successful marketing strategy direction, it is much easier to map out a marketing action plan. Direct Objective's experts can help you discover the answers you need to form a positioning strategy.
Reviews (2)
Angie Velarde
Dec 21, 2019
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Direct Objective offers experienced marketing and strategic consultants. Gil along with his team can take a brief and immerse themselves in the business and be a real part of it. His team can turn a concept into reality and come up with practical strategies and concepts to take to market. Gil is also a great business partner and can be trusted to bounce off ideas in a respected and considered way. I recommend Direct Objective Consulting to anyone needing an experienced strategic marketing and business partner to enthusiastically drive growth and get results.
Orly Argaman
Jun 29, 2019
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We have worked with Gil for our product strategy, web site creation, market research and some other marketing/strategy aspects. It was an absolute pleasure: Gil is very knowledgeable and creative, communications are clear & concise, delivery always on time and quality of the work was outstanding. I won't hesitate using Gil's services in the future.
