Prospects are increasingly starting their buyer's journeys online, and this is only going to get more pronounced as they get more accustomed to, and dependent on, using the internet to make purchasing decisions. Online mechanisms must therefore optimize the buyer's experience in every phase of their journey.
Those organizations that do the best job of supporting today's buying process will increase their qualified opportunities, have a healthier sales pipeline, and convert a higher percentage of prospects to customers. Inbound leads are generated when prospects search online and find potential product or service providers.
Those organizations that do the best job of supporting today's buying process will increase their qualified opportunities, have a healthier sales pipeline, and convert a higher percentage of prospects to customers. Inbound leads are generated when prospects search online and find potential product or service providers.
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Business buyers (B2B) and consumers (B2C) are increasingly going online during the buying process. According to Sirius Decisions, "67% of the buyer's journey is done digitally", and a study by CEB Research found "57% of the purchase decision is complete before a customer even calls a supplier." Your prospects are using the internet to find businesses like yours, and online research to evaluate their options to make informed decisions.
Core Online Marketing's strategic planning methodology is designed to allow businesses to make investments in online marketing with their "eyes wide open." The process is rooted in "Marketing 101" principles, and ensures that online activities support an organization's business development activities and revenue growth objectives.
Online marketing success requires that the appropriate tactics are relentlessly executed in support of, and to maximize, every phase of the business development process. Core takes full responsibility for on-going execution of online marketing activities, ensuring they work seamlessly together. Activities are closely monitored so the necessary refinements can be made to improve results.
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Sami Freiha
Aug 07, 2020
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