Trailblazerwriting
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Trailblazerwriting
Reduce your total cost of winning new customers with a modern digital solution that balances brand and demand with strategy, content and distribution. In 2016, an I.T. Software Consulting startup in the U.S. asked me to help them create content. However, they asked for the wrong solution. As a result, their content failed, costing them time, money and morale.

It doesn't have to be this way. I've helped technology firms achieve exemplary results. To help you cut the risk of making costly marketing mistakes, I've created a diagnostic tool I call the Marketing Priority Report. My report lets you understand your true marketing needs, so you can focus on your best growth opportunities.
Services
In 2006, I became an overnight success as a Marketing Manager and Copywriter for a tech startup in Toronto, Canada. After several months of failure, I convinced upper management we needed better marketing. So, I was given the additional role of Marketing Director and created the company's website, case studies, and webinar.
Good positioning and messaging are the foundations of any effective marketing campaign. The free templates below provide guidance on developing the marketing strategies that lead to an effective Creative Brief and effective Content. Consulting and/or coaching services can be combined with content development.
Imagine how an architect goes about designing a custom-built home. They create a clear vision of how the house should function to better serve the homeowner. You get exactly what you need and want. While this may be beyond your personal budget, a custom-built website isn't. The same kind of questions should be asked when designing your website.
Your website is the grand central station of your marketing. But unless your copy and content are on point, your visitors may leave as fast as they arrive. A 2015 joint research study by Huff Industrial Marketing, KoMarketing and BuyerZoneResearch on website visitors found that 46% will leave in frustration due to unclear messaging.
This determines what your project will include such as deliverables, meetings and pricing. Here we make sure the quality of your content is carried through our entire quality process. Our Free Consultation gives us a chance to see if we're a good fit to work together. Based on this meeting we can provide a project proposal detailing all your deliverables and pricing.
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