Lift Communications provides the strategic marketing direction you need, offering practical, affordable, prioritized strategies that make sense for your customers and your business. At lift, we're committed to putting strategy before tactics. That means before we jump into any project, we put deep thought into what your business is all about.
It's what sets us apart from many other small business marketing consultants. Our unique systematic approach to small business marketing will help you assess where you are today and where you need to go. Then we help you get there, armed with a full understanding of who your customers are and what will motivate them to buy from you, stay with you and refer you to others.
It's what sets us apart from many other small business marketing consultants. Our unique systematic approach to small business marketing will help you assess where you are today and where you need to go. Then we help you get there, armed with a full understanding of who your customers are and what will motivate them to buy from you, stay with you and refer you to others.
Services
I love working with small business owners who have worked hard to establish and grow service-oriented, customer-focused businesses, but who also recognize they need help focusing their marketing efforts in a rapidly changing world. At Lift, I don't just jump in with the latest tactic. Instead, I help you understand your ideal customers and how you are uniquely positioned to serve them.
According to a survey by Search Engine Land, 72% of consumers trust online reviews as much as recommendations from people they know. Positive customer reviews on Google and Facebook are one of the most effective trust factors that help businesses attract new customers. But how do you do get more? Asking customers to review your services is the next step.
Your small business brand identity is an expression of your company's values. It needs to be impactful and memorable. Your logo, your tag line, your font choices, your colour scheme, your photos - all of your marketing communication pieces - need to make sense for you and your clients. Here are some examples of our branding work.
It's tempting to think there's one quick and easy solution to get your marketing on the right track, but the reality is that the answer to all of your marketing problems doesn't lie in individual tactics. And while it's true that a wide range of good marketing tactics are available and necessary for any small business that wants to establish momentum, at Lift we believe that strategy should always come first!
Of course, in an ideal world, your business would be taking advantage of all the available channels. But there's no point in trying to jump ahead to the latest and greatest technology if you don't have the basics under control. That's why we follow a specific model for marketing maturity.
Made up of three stages-build, grow, and ignite-it encourages businesses to start with a solid foundation and work their way up to the final stage where all of the most effective channels are being used, and you're optimizing and maximizing your existing marketing assets.
Made up of three stages-build, grow, and ignite-it encourages businesses to start with a solid foundation and work their way up to the final stage where all of the most effective channels are being used, and you're optimizing and maximizing your existing marketing assets.
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