More Intelligent Video Advertising User behavior, content analytics and video advertising working together in one programmatic platform. The most valuable resource online is quality publisher content. It's news, editorials, articles, posts, musings and videos that attract the attention of billions of people everyday on their phones, tablets, computers and televisions.
The reality is, publishers aren't adequately rewarded for the creation of this content and not all pages are created equal. That's where we come in. Genesis is the first video SSP to blend Page Intelligence with programmatic advertising to help publishers create and sell video inventory. Genesis SSP brings together the right data in one place to illuminate the quality and value of publisher pages.
The reality is, publishers aren't adequately rewarded for the creation of this content and not all pages are created equal. That's where we come in. Genesis is the first video SSP to blend Page Intelligence with programmatic advertising to help publishers create and sell video inventory. Genesis SSP brings together the right data in one place to illuminate the quality and value of publisher pages.
Services
The Genesis SSP powered by Page Intelligence improves the performance of outstream video. The platform tests and selects one of multiple formats on the fly, adapting to how the user is consuming the content. The ad format that delivers the optimal user response on a specific page is served. This creates a preferred ad experience for the user while improving performance.
A More Complete Set of Data and Tools to Reward Publishers for their Most Valuable Asset - Their Content. Inventory is more than a space on the page. Page Intelligence analyzes how users interact with pages and surfaces a publisher's most engaging content. Publishers can instantly create new ad inventory with Genesis Adaptive Formats-the most flexible outstream solution in market.
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