Beauty Ink
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Beauty Ink
Sometimes you just have to shake things up to create change! Thank you @thoughtfulpr_ for choosing me for your 2021 beauty roster of those making waves in the industry! Our SMP scalp micropigmentation training is like no other in the field. I am always thinking outside the box on how to make techniques better for our industry.

As a female pioneer in SMP, creating my manual technique has definitely ruffled many feathers because people don't want to open their minds to something new. Until you can show it can be done, will people understand and still they are sceptical. I now have students trained around the globe in this effective, innovative modality, that gives hope to those suffering hair loss!
Services
Providing industry-leading, revolutionary beauty treatments with the latest technology in permanent eyeliner, permanent eyebrows, SMP scalp micro-pigmentation, 3D areola restoration and paramedical scar revision, Shauna will custom create a look that's right for you. Once she determines what you require, each treatment is completely personalized to fit your unique needs and ensure the best, safest possible results.
30 minutes numbing cream for your comfort. Feel free to just nap, but your welcome to read a magazine or play on your phone, whatever makes you the most comfortable. 30 minutes to 1.5 hours for procedure, depending on the clients comfort and response to anesthetic. 10-15 minutes to explain after care and to answer questions.
Shauna is currently the highest trained practitioner in permanent make in Canada and 1 of only 8 CPCP certified artist in the country. She holds over 50 certificates in all modalities of cosmetic tattooing, microblading, paramedical, SMP and PMU. Thank you for taking the time to do your research. This will save you much grief when you choose your practitioner.
Permanent eyeliner tattooing is often sought by clients who have difficulty with manual dexterity, eyesight or both, or just want the simplicity and confidence that eyeliner provides 24/7. While other clients have developed a sensitivity to traditional cosmetics, and need an effective solution. BEAUTYINK is Vancouver's premiere permanent makeup gallery, helping clients who have lost eyelashes that are re-growth resistant.
A long time ago, permanent makeup for eyebrows yielded a very different defined, and harsh look that often healed to an undesirable colour. Today, due to advances in artist education, pigment quality, equipment and technique innovations.

Clients are now achieving a natural healed look that has the advantage of taking years off your appearance, while completing your look with stunning brows that are natural looking and perfectly shaped to complement your best features with simplicity and ease.Permanent makeup for eyebrows, or eyebrow tattoos, micro-pigmentation encompass all other treatments outside of microblading.
Reviews (27)
Celine Clements
Celine Clements
Nov 20, 2021
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I had such an amazing experience with Shauna at Beauty Ink! I have wanted to get my eyebrows done for several years, but the thought of trusting someone to permanently apply something to a prominent area of my face had me gun shy. I recently decided it was time to take a chance, and I am ecstatic over the results. Shauna provided me with a pain free, comfortable experience, and the quality of her work so exceeded my expectations! She is truly a talented artist, and today I received a thank you card from her in the mail?!!! This wasn’t just a great customer experience, I am blown away by how great
Barb Bancroft
Barb Bancroft
Nov 16, 2021
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I highly recommend Beauty Inc and Shauna. Her studio was scrupulously clean and her Covid protocols were at the very highest level. She took the time to listen to me and gave advice as an experienced beauty expert and technician to finesse my brows. I lost 90% of my eyebrows during menopause which I hated. Now I love my new eyebrows.
Catherine Clement
Catherine Clement
Nov 01, 2021
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Positive: Professionalism
My semi-permanent eyeliner was just perfect. Shauna paid attention to my likes and dislikes but also offered excellent advice so that I would look my best. My eyeliner is so natural looking. Her studio is exceptionally clean, well run and well stocked. I will be a repeat customer. Highly recommended.
Service: Eyeliners
Maggie Milsom
Maggie Milsom
Oct 27, 2021
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After many years of dealing with over plucked and poorly stenciled brows, I finally made the decision to go to Shauna and have had my eyebrows fixed. I must say that of all the aesthetic choices I have made over the years (and there have been numerous/costly ones) this has been the best most rewarding decision I have made. Shawna crafted brows beyond what my expectations were. Not only does my forehead (my whole face) look more balanced but the eyebrows themselves look full, sexy and natural. She is without a doubt a master of her craft. Further, she spent long hours with me on top of my eyebrows
Katie Mohamed
Katie Mohamed
Oct 22, 2021
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I recently completed the BEAUTYINK® SMP Essentials™ course developed by the internationally recognized artist, Shauna Magrath CPCP. What drew me to this course is that not only does Shauna work tirelessly to elevate standards in the scalp micropigmentation industry, she is an innovator as well, with the development of her Manual SMP™ technique. After having my power go out one day during a treatment, it became all the more imperative for me to ensure I had a multitude of tools to revert to in times of need.
I have wanted to train in SMP since I became a PMU artist, but have been unable to
Lai Wan Chong
Lai Wan Chong
Sep 02, 2021
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I would give 10 stars to Shauna if I could! Shauna has been fixing and upgrading my eyeliners for 6 years and I am not going anywhere! I had some unpleasant eye lining works done before and Shauna’s service was over the top of my expectation. Not to mention the best part of when I saw my newly done eyeliners in the mirror every time, they were gorgeous, beautiful! Shauna is very typical, professional and detail. She wants her works to be perfect and I couldn’t thank her enough for being so strict on insisting me to follow all the pre and pro procedures.
The process was always smooth and painless
Sandra Goold
Sandra Goold
Aug 24, 2021
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If you have any hesitancy about permanent make-up or are in need of a miracle worker to help with botched work, a consultation with Shauna at Beauty Ink is an absolute must! Shauna is a gifted artist who refuses to settle for anything less than perfection, and who will use her renowned expertise to ensure you achieve the exact look you desire.
I came to Shauna devastated by the significantly uneven eyebrows and visible scarring left by the tattoo 'artist' I had previously used. She took the time to show me how to camouflage the colour and scarring and lightly pencil/powder over top. Shauna then
Shauna Lauren
Shauna Lauren
Aug 01, 2021
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I recently saw Shauna and had my eyebrows and eyeliner done. What a dream!!! The facilities and protocols followed are top knotch and Shauna is so extremely professional and thorough. I have very very oily soft skin and she was able to work with my nightmare skin. I feel so blessed to have found beautyink, and I will be a forever customer. I’m 35 and beautyink is for everyone, I highly recommend!
Shauna Courtorielle
Shauna Courtorielle
Jul 28, 2021
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Are you afraid of getting permanent makeup? LOOK NO FURTHER. This is where you need to go. Shauna is so absolutely skilled, thorough and amazing. I hated doing my eyeliner everyday and filling in my brows, now I have the perfect look, permanently. I have super soft, oily skin and Shauna was still able to work her magic on them. So impressed. I will see Shauna for the rest of my life, such an amazing artist. Don’t believe me? Check out the beautyinks insta.
Marie Holm
Marie Holm
Jul 24, 2021
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Shauna is dedicated to her work, and delights in giving honest, clear and comprehensive advice, and the absolute best results to every client. Through the years I've been impressed by her heartfelt wish to boost the confidence and comfort of others, for which a great example is the areola treatments that she offers. She continually updates her techniques with the lastest technology and expertise, and supports others in learning to empower themselves.
Tara MacLean
Tara MacLean
Feb 04, 2021
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I am so grateful for for helping me through the recovery process afterward. I had my brows done elsewhere, but hadn't been properly prepared for what I had gotten myself into! She gave me such professional care and advice. She is clearly the best in the business!
April Meese
April Meese
Sep 19, 2020
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Shauna Magrath has been a stellar make-up artist and permanent cosmetic professionals for many years. I met her through the Society of Permanent Cosmetic Professionals, of which she is a Certified Permanent Cosmetic Professional and a respected colleague. Over the years I’ve been able to see that her passion and her artistic work are top notch. She has the fantastic combination of a big heart and loads of talent!
Daisy C.
Daisy C.
Sep 09, 2020
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I began to do research on professionals who did microblading. Beauty Ink came up in my search and I liked what I saw and the feedback received. I was being cautious because the procedure is somewhat permanent and I have seen bad jobs that women have had to live with.
After being diagnosed with breast cancer for the second time I became more determined. Then after completing a regiment of chemotherapy, my eyelashes have not fully returned. Thus, I always looked pale and sickly. So I began to contemplate 'eyeliner' instead of microblading (I had already had this procedure done 3
Alex Bates
Alex Bates
Aug 25, 2020
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Thank you Shauna for the fantastic online SMP training, patience, dedication and knowledge. The training was very clear on all the fundamentals especially where colour theory and pigment layering was involved. I feel alot more confident moving forward with my SMP clients. kind regards, Alex.
Klang P.
Klang P.
Jun 14, 2020
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I did considerable research on eyebrow and eyeliner tattooing and I hit the jackpot with Shauna at Beauty Ink. First, safe hygienic protocol is essential as I am a nurse. My first visit in November reassured me completely and why I have the greatest of confidence returning under the pandemic conditions. If you don't know about infection control, visit Shauna. Secondly, Shauna is a true professional. Her years in the film industry prepared her for managing the most amazing studio there is in town and the skills she possess are non other than perfection.

Today, I discovered how giving Shauna
Andrea Thiessen
Andrea Thiessen
Oct 12, 2019
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Shauna is a true artist! I was extremely impressed on how detailed she was and how she made sure my eyebrows were perfect. After having lost most of my eyebrows to chemo I couldn’t be happier to feel more feminine again, she really is an Angel 😇
Melita Panic
Melita Panic
Feb 17, 2018
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I am very happy I got my eyebrows micro bladed. What an incredible improvement in my appearance, eyebrows came out so perfectly, natural looking ...
Shauna was professional, very cleaned on her work place and also very hospitable . She is a true artist , master of eyebrows in my eyes ... and procedure didn’t even hurt .
So happy I found you ; thank you again Shauna!
Lana Davis Dusek
Lana Davis Dusek
Feb 14, 2018
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An amazing artist who knows her stuff!!!! Very well schooled in permanent cosmetics
Karly R.
Karly R.
May 21, 2017
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I have been not only Blessed to be peers with Shauna in the permanent cosmetics industry but training buddies and watched her skills increase to the top 10% of our industry. Her work is amazing and at any class we attend she is the star student... and her commitment to her craft? PRICELESS!!! I read a few of the reviews that mentioned her personality in a negative way. Shauna can be hard to get to know because she.. like many of us has baggage. We are the product of our past and we do our best to heal those scars and use the strength we derived from the wounds to build an amazing future.
J. R.
J. R.
Mar 04, 2017
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Shauna is simply the best! She took me on as a client for microblading even though I have oily skin ( most places wont do it). She has been extremely patient with me and my difficult skin and has done an incredible job with my eyebrows. I came in with almost nothing and now have gorgeous brows! Shauna is very honest about will work for your skin type, age, face shape etc, she wont b.s you, which I really respect. She has a kind heart and is a total perfectionist. She's constantly both teaching and learning more in the field too which shows her passion and extensive knowledge in this industry
Jacqueline G.
Jacqueline G.
Jan 03, 2017
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Shauna is an amazing talent! I can't say enough about her attention to detail. She is a true perfectionist and clearly cares deeply for her clients. She takes the extra time required to explain the procedure, and even follows-up afterwards to check in on your aftercare routine. She is the ultimate professional - and in my opinion, takes the time and care required to make her clients happy. She literally walked me through the procedure and aftercare step-by-step and her industry experience and knowledge speak for themselves. I am a big believer in, 'you get what you pay for' and while
Cindy P.
Cindy P.
Nov 19, 2016
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Excellent service, care and workmanship. Shauna was super professional, clean, and she doesn't tell you what you want to hear or do what you think is "right" because what works on someone else's face won't necessarily work on yours; which may rub a few people the wrong way. I thought my eyebrows were fine before I met her and then she gave me a serious reality check on what I was doing wrong. Being open to change I realized via Shauna's feedback that my eyebrows weren't framing my face in the best way possible. I feel so confident now and I am very grateful.
Cl B.
Cl B.
Nov 15, 2016
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This is a review just based on my conversations with Shauna and when we have a service done I will update this. I'm so impressed with her breadth of knowledge, her absolute perfectionism and her total dedication to the TRUTH in this business of beauty where money will be taken no matter what even if what we consumers ask for is not realistic, unsafe, or will yield terrible results in the future. Shuana does not compromise her ethics to please anyone or sell out for any money. Thank you Shauna for your courage to say NO when that's the best choice for ME, not for your bottom line.
Eva A.
Eva A.
Feb 22, 2015
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The place is immaculately clean and Shauna knows what she's doing... Except when it comes to dealing with people. She alternated between being nice, rude, snappish, and yelled at me once because I "closed my eyes too hard". It was like dealing with someone with split personalities. When you're in the chair and someone is tattooing your eyes, this is a very vulnerable place to be! Normally if someone spoke to me like that I'd let them know right away that is NOT ok, but I didn't want to make her mad(der?) when she's perfirmind delicate work! The experience was
Tania F.
Tania F.
Apr 26, 2014
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I am a national TV talk show host and previous owner of beauty spas so I am one to pay attention to beauty, customer service as well as sanitation practices that your normal person may not know what to look for. I was recommended to Shauna from Beauty Ink and I went to her for a consultation. First thing I noticed was she had me sanitize my hands and gave me a pair of slippers to wear before entering the gallery. She did not want my shoes tracking germs near her equipment so this was already a good sign for me. I noticed multiple certifications on her wall that upon looking at them closely they
Carla C.
Carla C.
Jun 24, 2011
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I got my eyebrows done with permanent makeup and all I can say is that she does amazing work. I have sparse and uneven eyebrows that I had to pencil in everyday..my eyebrows would either smudge, sweat or look uneven and it never looked like I wanted it to. Shauna made sure that the look I wanted was the best for my face and shape and all I can say is that it changes the way you feel when you wake up in the morning and see yourself the way you always wanted to look. It looks natural and I don't have to worry it will smudge after a few hours. I highly recommend her work and I will be a life
Xu J.
Xu J.
Apr 06, 2011
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Amazing work! Shauna did a great job on eyelash extensions and permanent eye liner. i would suggest others go to this place!