Prime Auto
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Prime Auto
It has been our pleasure to serve the Tri-City area of Kitchener-Waterloo and Cambridge since 1994. We have worked hard to build our reputation for selling quality pre-owned vehicles backed by exceptional service. Customer loyalty, satisfaction and repeat business reflect our commitment to provide you with our extensive inventory of 100+ domestic and import used cars of all makes and models.

We provide a CarProof Report or UCDA Report with every vehicle we sell, offering a variety of car financing programs to meet the individual client's needs, and provide a selection of extended warranty plans to protect their investment, once purchased. We also provide post-purchase vehicle servicing exclusively to Prime Auto Ltd. clientele in gratitude for their patronage.
Services
We will work with you to find the perfect car loan to suit your car finance needs. Financing your next used car should not be a time consuming hassle! Prime Auto Ltd. will get you the best available rate on a car loan. Visit us in person by coming to 325 Weber Street North, Waterloo or give us a call today, or you can contact us by filling out our contact form.
Reviews (10)
Howard Dyck
Howard Dyck
Oct 19, 2021
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Honest, efficient, friendly. Bob's the guy in charge. A straight shooter. No other place for me!
Tony Geurts
Tony Geurts
Oct 14, 2021
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Prime auto always ensures I find the right vehicle. I have bought many over the years. Bob always has a very warm welcome and is very knowledgeable about the vehicles.
Janet
Janet
Jul 31, 2020
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Our family has known and worked with Bob for 12 years. Bob goes above and beyond to make sure his customers are happy. He is very honest about the cars he sells and we wouldn't buy from anyone else. We've been extremely pleased with all vehicles we've purchased from Prime Auto Ltd.
Craig S.
Craig S.
Jul 25, 2020
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I bought a Nissan Leaf from Bob without driving or seeing it in person. It was as described and an excellent value. The transaction was very smooth and Bob took care of everything promptly. I would definitely buy another car from Prime Auto in Waterloo.
George Ursu
George Ursu
Jul 28, 2019
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I have never been to a car dealership where transparency and honesty were at the top of the owners list of things to do. I have purchased the best vehicle that I have ever had from Bob, and after seven years it is still the best vehicle I have ever had. Bob and John are fantastic human beings and I look forward to doing business with them again. God bless you guys!
Lisa U.
Lisa U.
Jun 10, 2019
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Bob and John are very friendly. I dealt mostly with Bob who was not at all pushy. He was very flexible and answered my questions patiently (a big plus for this girl!) and knowledgeably. The SUV seems to be in great shape and the price was very good. I pick it up tomorrow, so excited! Thanks Bob!
Billie Tremblett
Billie Tremblett
Sep 25, 2018
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Bob, John and the team are amazing and extremely patient. I have had some small issues with my purchase and they have taken care of every thing, each time. Give bad reviews on this site no attention, people forget that when buying a used car, it's future is very unpredictable. You have no idea of how well or how terrible it's previous owner treated it. This is not a dealer ship issue, however Bob is very accommodating and understands this and does everything possible to handle the issue. It's the same as a doctor, they can't predict a sprained ankle, or flu outbreak, but they can definitely get
Lauren Pruner
Lauren Pruner
Jun 02, 2018
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I can't sing Bob's praises enough! It was so easy to find the perfect car, and I had the best customer service I could ask for. Bob and his team were very accommodating with any requests I had and I appreciated it so much! I will definitely be recommending him to all of my friends!
Jayne Marie Ferko
Jayne Marie Ferko
Dec 29, 2017
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We purchased our last two vehicles from Bob at Prime Auto in Waterloo. As a result of our great experience, we sent our daughter to buy her vehicle there as well.
Bob is a business owner with integrity who cares about his clients and consistently strives to do his best by them. In addition, Bob provides ongoing service and maintenance for all the vehicles that he sells. So not only do you get a great price for the vehicle you are purchasing, you also save money on parts and maintenance such as oil changes, brakes etc.
If you are looking for certain vehicle, you can count on Bob to find it for
R. C. Df Collectibles
R. C. Df Collectibles
Nov 11, 2017
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Bob is the definition of a great guy! Honest and trustworthy right from the start. I have purchased a few vehicles from prime for me and my family and have never had a bad experience. Bob the owner is great to deal with and will be there for you even long after the sale.