Business Details
23 Years
experience
Learn Salsa & Bachata in Edmonton
ETOWN SALSA is a premier Latin dance studio founded in 2003 by Alejandro Rojas, a Chilean-Canadian with over two decades of experience in Latin dance. Our mission is to educate individuals of all backgrounds in Salsa, Bachata, and Latin dance while fostering cultural appreciation and community connection. With a team of certified instructors, including Alejandros wife Ana, a Colombian native, we offer classes for absolute beginners to advanced performers. Our curriculum emphasizes foundational techniques, musicality, and social dance etiquette, supported by workshops, events, and performance teams.Recognized globally for our expertise, weve hosted international dance congresses and trained teams for competitive performances. Our studio in Edmonton, Alberta, provides a welcoming environment where students learn to dance, build confidence, and engage with a vibrant community. We prioritize accessible, inclusive instruction, ensuring every participant feels valued and empowered. With over 20 years of operation, we remain committed to promoting Latin culture through dance, music, and language education.
Services
Salsa Lessons
Bachata Lessons
Latin Dance Combos
Dance Workshops
Private Instruction
Studio Rentals
Performance Teams
Zumba Fitness
Social Dance Events
Wedding Dance Coaching
Details
- Year established: 2003
Highlights and features
- Certified instructors with global performance experience
- Inclusive environment for singles, couples, and all skill levels
- Curriculum blending foundational techniques and cultural education
- Performance teams for advanced skill development
- Hosts international dance events and workshops
What people say
Welcoming for beginners
Skilled, patient instructors
Fun social events
Great community vibe
Cultural enrichment
Services
Salsa Lessons
Salsa lessons at ETOWN SALSA cater to all skill levels, from absolute beginners to advanced dancers. Our structured curriculum focuses on foundational footwork, lead/follow techniques, and musicality. Classes incorporate partner work, timing exercises, and cultural context to enhance learning. Students progress through levels while building confidence in social dance settings.
Bachata Instruction
Bachata classes teach traditional Dominican and modern urban styles, emphasizing upper body movement and connection. Instructors guide students through patternwork, turns, and footwork while explaining the musics instrumentation. Beginners develop lead/follow skills, while intermediates refine styling and balance through social practice events.
Private Instruction
Personalized dance lessons offer tailored instruction for individuals or couples. Sessions focus on specific goals like wedding choreography, performance preparation, or accelerated skill development. Instructors adapt techniques to students learning pace, ensuring rapid progress in a supportive environment.
Latin Dance Workshops
Workshops explore niche Latin dance styles like Merengue, Cumbia, and Kizomba, alongside advanced Salsa/Bachata techniques. Topics include styling, dips/tricks, and musicality. Designed for skill enhancement, these sessions often feature guest instructors and provide networking opportunities within the dance community.
Social Dance Events
Weekly social nights combine dance lessons with open-floor practice, fostering community engagement. Events like Salsachata and Latin Nights feature live bands, themed parties, and beginner-friendly practice sessions. These gatherings emphasize inclusivity, allowing dancers to apply classroom skills in relaxed, joyful settings.
People
Alejandro Rojas
Founder & Lead Instructor
Alejandro Rojas, a Chilean-Canadian, founded ETOWN SALSA in 2003. With over 20 years of teaching experience, he specializes in Salsa and Zumba, certified globally. His passion for Latin culture drives the studios mission to make dance accessible to all.
Ana Rojas
Salsa Assistant
Ana Rojas, a Colombian native, assists in Salsa and Zumba classes. Certified in Zumba Basics, she brings warmth and expertise to lessons, supporting Alejandro in creating an inclusive learning environment for Edmontons dance community.
Questions
What dance styles do you teach?
We offer Salsa, Bachata, Merengue, Cumbia, and Latin Jazz, with workshops on styles like Kizomba and Argentine Tango.
Are classes available for absolute beginners?
Yes! Our Level 1 classes require no prior experience, with partner assistance available for singles.
Can I rent the studio space?
Studio rentals are available for events, yoga, or private functions. Rates vary by duration and time.
Do you host social dance events?
Yes, weekly social nights and special events like Latin Nights and Salsachata parties are open to all skill levels.
What payment methods do you accept?
We accept cash, debit, credit, Apple Pay, and email money transfers for classes and rentals.
Reviews (5)
Susan B.
Mar 26, 2023
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Thank You Alex for your excellent instruction, and to your team who helped provide a fun & safe space for me to step out of my comfort zone! Much appreciated, worth every penny, and looking forward to my next Latin Dance adventure.
Chantal A.
Mar 05, 2023
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So much fun!!! Great instruction and sense of community. Thank you for sharing the love of dancing and much joy!
Danny F.
Jan 23, 2023
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Alex and Ana are great on teaching of the Latin dances we are enrolled with. We cant ask for more! Very well done Guys!
Saveta A.
Jun 02, 2015
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Nice dance studio. Taking salsa for beginners right now with Alex Rojas. He is a great instructor, funny and very patient. I plan on furthering my salsa education with etown salsa. :)
Shane P.
Jul 26, 2012
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Great place to learn to Salsa, Alex is an amazing instructor and adapts to all levels. Located at #201, 10923 101st now (etownsalsa.com)
