Rally Subaru
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Rally Subaru
Each time you get behind the wheel of a Subaru, you'll experience the legacy of a racing heritage in every detail. From the distinctive growl of the legendary Subaru BOXER engine, to the lean, angular lines that seem to invite adventure, everything announces it's ready to get out on the open road. Welcome to Rally Subaru, Edmonton's premier new and used car dealership for everything Subaru.

The road to fun and exploration begins here! At Rally Subaru, we're proud to be a leading Subaru dealership in Edmonton, AB. We offer an impressive inventory of top-quality Subaru vehicles, from the compact and sporty Subaru Impreza to the convenient and capable Subaru Forester crossover. Subarus are go-anywhere, do-anything vehicles.
Services
If there's one thing Subaru owners know, it's the special thrill you only experience when you climb into a Subaru and feel the legacy of a racing heritage. At Rally Subaru, we help our customers experience this feeling every day. Whether you're taking on an adventure in a new Subaru Impreza or Subaru Legacy through its paces, the friendly sales staff at Rally Subaru will work with you to get you into the Subaru you've always wanted.
You deserve a team of professionals that show appreciation for your time and provide you with real solutions and honest feedback. Fortunately, at Rally Subaru that's precisely what we aim to provide. Join us today and get to know our experts as we offer you a customer service experience that stands out and gets you results that matter.
Welcome to Rally Subaru's Services Department, we're here to help you keep your vehicle running at its best and to offer sound advice whenever you need it. Most vehicle owners understand the importance of having a reliable auto service team on hand. You can trust Rally Subaru's service department for your regular checkups, and for when you think there might be something wrong.
Here you will a regularly-updated list of specials currently available at our dealership. Should you be interested in hearing more about what each special has to offer, feel free to reach out to our sales staff, who are always pleased to offer insight and advice on which specials suit your situation best.
We're committed to finding the vehicle that's right for you, and to help us do that, we are proud to provide a Carfax Canada accident history report with every car on our lot. Carfax Canada is a proudly Canadian company that provides the most comprehensive vehicle history reports available on the market.
Reviews (22)
John Chen Edm
John Chen Edm
Jan 23, 2022
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I had a great experience buying a vehicle at Rally Subaru. Due to shortage of stocks, the vehicle I wanted wasn't available at first. Ivan Zhao, the sales consultant worked with me with earnestness and patience from the beginning. Eventually helped me to get the vehicle I wanted. He also helped me to understand the new vehicle with much consideration. Thank you so much!
Rally Subaru definitely will be the first on my recommendation list from now on.
Poogz H.
Poogz H.
Jan 13, 2022
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At first I declined to earn their business as we did not agree on my terms. But after a follow-up from Jeff(General Sales Manager) we finally came into an agreement as they realized I am serious to earn their business. Finally after more than a 10-week wait, I took delivery of my Crosstrek. Igor was very professional and helpful on the entire the sale process. Logan and Rio did good on the warranty extension, paint protection information, etc.
Matthew De Filippo
Matthew De Filippo
Jan 13, 2022
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I had a great experience with Rally Subaru purchasing my 2021 WRX. My salesman, Igor, made the entire process very simple and was a pleasure to deal with. The service department has also been great; I recently brought the car in for an alignment and they did a great job.
Bruce Phillips
Bruce Phillips
Jan 12, 2022
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We shopped around for a while before landing here, where we found a great deal on a Forester. a very positive experience here; everyone was extremely helpful. Miguel answered all our questions and was extremely accommodating. Highly recommend.
Glen Kantor
Glen Kantor
Jan 10, 2022
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I cannot recommend Rally Subaru enough. My new 2022 Outback Wilderness was ready to go when they said and the staff is very friendly and knowledgeable. Speaking of Staff Igor was very attentive and helped us with getting to know the car and wonderful advice.
Rio was excellent as well and answered all our questions and even a few we didn't think of.
The whole experience is a great change from the usual car shopping experience, they are a family run business and it shows.
Kelvin Yu
Kelvin Yu
Jan 05, 2022
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Sheenu helped me finding my second Subaru and my first new car. Explained differences between trims and models to me, and I finally decided to get an Outback. Rio explained the add-on options like protection packages and warranty and stuffs, but no pressure and fine if I don’t take any. Nice and fun guy. Overall amazing buying experience. 10/10 recommended
K. G.
K. G.
Dec 20, 2021
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I recently bought a car from Rally Subaru and could not have had a better experience. Scott found me the car I was looking for with better specs than I was even expecting. Logan was very accommodating with my finances and went above and beyond to find me the best rate. All in all I just felt very taken care of and everything was super transparent throughout. 10/10 would definitely recommend
Alan Wong
Alan Wong
Nov 28, 2021
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Amazing service. I have purchased a new car from Rally Subaru. Every time I bought my car in for service. When I picked up my car just like a new car again. This team provided outstanding service and friendly. I was 100% satisfied. I would highly recommend Rally Subaru to friends and family . I would give 10 stars if I could. Thank you Cheryl White for exceptional customer service and extremely helpful.
Tamaraaw Nadeau
Tamaraaw Nadeau
Oct 20, 2021
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I absolutely love Rally Subaru!
From the very start at my buying experience I felt treated fair and accommodated
I’ve been bring my outback to every service appointment. Each time I walk in I’m greeted in the friendliest manner, each one of the service advisors are always on top /ahead of the game.
I’m informed thoroughly through each service appointment, they’re always easily contacted by phone or text messages, and I feel like they always go above and beyond to make my experience with rally Subaru the most enjoyable
Maddie the appointment coordinator is always amazing too! Always
Andrea Matosevi
Andrea Matosevi
Sep 29, 2021
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Always great service when I drop my vehicle off. Honest and reliable staff and mechanics. I feel safe and in good hands bringing my baby to Rally. Just recently finished getting my A service done and just noticed that they washed my car. I live in the country so I'm always driving on the highway. Bugs are insanely difficult to get off and Rally managed to get it squeaky clean!! It's the little things that count too. Highly recommend this location for sales and service 💯
Jandcandrew A.
Jandcandrew A.
Aug 27, 2020
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I took my vehicle into rally Subaru for recall work which was done with no charge. However, while it was being done I received a call indicating that there were several items they had discovered that required work. they offered a written quote which I received when I picked up the car. It recommended replacement of the cabin filter, the engine air filter, a wheel alignment, and servicing of the brakes for a total of over $600. I had just had the 40,000 km servicing done the previous week and all four of these items were addressed or inspected. The the shop that did the work reported that the cabin
Glen B.
Glen B.
Jun 12, 2019
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I've actually been coming here since before this was Rally Subaru. It used to be a VW dealership and I used to own a VW. Right about when Subaru moved in I had decided that it was time to try a Subaru after driving VWs for 30 years or more. However this is a dealership review, not a car brand review. I think one of the best things about Rally Subaru is their shuttle service. Sometimes the shuttle even comes before the service department calls to say my Forester is ready. Today the shuttle was full and likely headed downtown. I thought they might hand me a taxi chit but instead they gave me
Prudence O.
Prudence O.
Apr 09, 2018
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This is not the first time i have been upset with Rally Subaru....they changed my winter tires and half way home the back tire came off searing off the lug nut.....
Today i bring it in for a passengerside airbag recall...
Pick it up 4 hours later...get in the car and notice that there is a huge crack going laterlly and vertically across my front windshield...go back to inform them....then the dance of blame begins....the mechanic went out and spent a good 5 minutes examing it....then came back to say there had been a rock chip there....no i do not remember that as i was cleaning the car for a long
Zane Z.
Zane Z.
Aug 25, 2017
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I have only dealt with the parts and service department here, but they are always polite and do their best to help answer my questions and provide parts and service in a professional and timely manner.
Gugli B.
Gugli B.
Jun 21, 2017
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The Sales department was good when they sold me the car in September 2015. The service department is just terrible. It is very difficult to get hold of someone (who can actually give me the answer I need). The rear windshield washer system stopped working three times in one year and every time I brought it in they made me feel that it was somehow my fault. The last straw was when I had to leave my car for the whole day. I had an appointment to replace my three brand new tires as one of them had to be replaced due to a flat tire. They kept the car for the whole day, The lady came to pick me up at
Carmen C.
Carmen C.
May 29, 2017
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By and far, dealing with Darien at Rally Subaru was the best dealings we had when it came to my mother in law buying a new vehicle. She basically knew what she was looking for, requested to test drive it, and that was it. We were never asked about price points or budget which I found super refreshing. We went to some other dealerships, as we wanted to shop around, but ultimately came back to Subaru because they were the best in both vehicle, and customer service. The gentleman that took care of us was super knowledgeable (even with the ton of in depth questions my husband had). All in all, we came
Janene W.
Janene W.
Apr 13, 2017
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The service department is always slow and it's hard to get an appointment. My car sometimes is there for days on end as parts seem to be hard to get and have to be ordered. I am having to call and get updates as no one calls me. I need a new car as mine is out of warranty but because of my service experience each time I want be investing in a Subaru
D. H.
D. H.
Jan 06, 2017
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I called ahead to say I wanted to look at two vehicles that were on my fleet list. I arrived and the fleet manager (who later said he was the dealership manager) didn't acknowledge me but passed me on to a junior associate. She tried her best but clearly was junior. She asked for help and got blown off by the manager. Decided not to choose a Subaru vehicle as the first impression was so bad.
L. A.
L. A.
Sep 23, 2016
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We had a very positive experience when purchasing our new vehicle at Rally Subaru. Huge thank you to George, our salesman, for his patience while assisting us. Innumerable questions asked by us were fully explained demonstrating his knowledge of the cars in a calm manner. Never did we feel rushed or "pushed". With each repeated visit to the dealership while trying to decide on our purchase (there were 4), we were warmly greeted. Time well spent!
Aichuyou H.
Aichuyou H.
Aug 11, 2016
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Seems to me Rally Subaru is all about profit and sales numbers from the top down, and to achieve those numbers, they will exhaust every means possible, including denying whatever was verbally promised previously. If it's not in writing, it didn't happen. I spent more than an hour on Wednesday trying to get my refundable deposit back from the sales manager. He tried every tactic I could imagine to keep my deposit: make me feel bad about wasting 1.5 hours of his sales' time last Saturday - check; belittle me about my ethics for shopping around after putting down a refundable deposit
Heidi E.
Heidi E.
Jul 20, 2016
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I had a great experience at Rally Subaru. I went in knowing what I wanted. Lee was great. Not the typical slimy car salesmen you expect at dealerships. Lee was down to earth and honest. Nicole in financing was great as well. Down to earth, honest and made the whole process really simple. I would definitely recommend this dealership.
Richard S.
Richard S.
Jan 09, 2014
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Lets play games with our clients, overcharge for basic repairs and make them come back multiple times for simple things that we can't get right. But don't dare complain, or you will hurt our feelings and we will make sure to punish you for that.

Words fail me to describe massive dissatisfaction with this company, I didn't start out that way but the general message is "we are too cool for you". There are a raft of practices and policies in this place that have turned getting service on your car into some kind of popularity contest. If you are not one of the cool kids and