DTC Canada Diamond Whole Sales
Call now
Call now
Website
Call
DTC Canada Diamond Whole Sales
Pure Diamond offers customized diamond rings, pendants, earrings and wedding bands. Our professional gemologists also provide diamond education and guidance to equip our clients with the knowledge they need to confidently choose their perfect diamond. For a free consultation on diamond rings, pendants, earrings and wedding bands in Vancouver, please call 778-229-2967.

At Pure Diamond we expect you to come in with questions and walk away with savings. We cater to sophisticated consumers - those who value pragmatic research, exceptional creativity and perfect timing. To save you time and maximize your comfort we will work through both online and in-person sessions in our downtown Vancouver showroom.
Services
Diamond shopping can be overwhelming. Turns out, diamonds are not as rare as you may have thought - and you've got lots of options. Pure Diamond help you cut through the glitter and clutter - to find an engagement ring at the sweet spot of price, quality and that personal connection between you and the piece of art you are about to invest in.
Choosing the metal of your engagement ring is an important decision. Your engagement is the foundation of your future together, and metal is the foundation of your engagement ring. Color, durability, care - these are the most important metal characteristics. While there are fads in jewelry metal colour, this is a decision that will endure all trends.
Diamonds are in a class of their own, and if you have decided to treat yourself or someone you care for to this wonder of nature, nothing will do as a substitute. A part of each diamond's appeal is its true uniqueness, yet each stone can also be graded on the quality scale. The diamond grading system consists of four parts, commonly referred to as "4Cs".
Because purchasing a diamond can be a substantial investment, you will want to make sure that its value is fair and that your investment is guaranteed protection. A certificate issued by an established gemological laboratory ensures that your diamond has been graded and appraised strictly in line with industry standards.
Reviews (13)
Carrie S.
Carrie S.
Jan 27, 2022
Report
I chose Pure Diamond based on the amazing reviews and I can tell you that all of the kind words and praise are 100% true. Alexei is very knowledgable, kind and patient. He showed us stones in our price range and build a beautiful radiant cut, pave set ring of my dreams, as a 20th anniversary gift from my husband. We have since also re-made my wedding band to match and I couldn't love it more. If you are looking for amazing jewelry at a competitive price, unique custom made pieces and unparalleled customer service, then you definitely want to go with Pure Diamond.
Paul Guimond
Paul Guimond
Dec 23, 2021
Report
Thanks to Alexei this Holiday season was extra special to my new fiancée & I. Alexei went above and beyond to find the perfect diamond for my custom engagment ring. He had it built, shipped to New-brunswick all within one week! I was expecting a nice ring but what I received was even better, 10/10 will be reffering Alexei to all my friends
Marcelle Chahine
Marcelle Chahine
Nov 13, 2021
Report
I looked all over online choices to purchase my diamond ring for almost 6 months, from James Allen to Blue Nile, and finally I saw pure diamond online, I was hesitant, checked google reviews for the store and that’s it, placed my order online. The next day I called the store and spoke with Alexie, he helped me with my purchase even we did FaceTime call :)
Alexie thank you for my beautiful diamond ring I can’t stop looking at it, lots of compliments from my family and friends. The ring is what I dreamed about.
My ring is a18k / 19k withe and yellow gold -2 carats lab diamond - the ring came
Radja Angela Nufuar
Radja Angela Nufuar
Sep 21, 2021
Report
The experience we had exceeded our expectations, we came to Alexi for our wedding bands to get it done. I got my wedding ring customized, similar to my engagement ring, which Alexi made possible.
All we can say is it was the best experience with Pure Diamonds and with Alexi. It is good quality, the price range is 5/5, and Alexi communicates very well. He can respond to you in a matter of minutes. We will come back for our future purchases. We love our rings and as well as everyone who has seen it.
Thank you so much Alexi.
Kirsten Malone
Kirsten Malone
Apr 22, 2021
Report
I recently purchased this ring online from Pure Diamond and I could not be any happier. Alexei went above & beyond in personally helping me select the best diamond for my setting. I highly recommend purchasing your next diamond from him as I know I will!
Steven Bains
Steven Bains
Apr 01, 2021
Report
I was on the hunt for an engagement ring that would blow my fiance out of the water and that was going to be flawless, elegant, and timeless. I had been looking at various places for rings for quite some time and I eventually landed on Alexei's page. I decided to reach out to him and book a consultation with him. Throughout the process Alexei respected my budget and worked within it to find me EXACTLY what I was looking for in the perfect engagement ring. He took his time explaining the various cuts, colours, clarity, and carat and went into detail about them. He listened to my needs and was able
Jeff Chan
Jeff Chan
Aug 14, 2020
Report
Alexei was amazing to work with. Its not easy deciding on the quality of quality but he really made it so much easier. The consultation was very informative and well within my budget. The quality of the engagement ring was just what I had requested and was done in a timely manner. It still amazes me how her friends are amazed by the ring.
Dylan Brommeland
Dylan Brommeland
Aug 11, 2020
Report
Do yourself a favor and go to Pure Diamond if you need an engagement ring. I saw Aleksi to get an engagement ring for my fiancée and the whole process was amazing! This experience was obviously new to me, but Aleksi guided me every step of the way. He answered all of my questions...believe me, there were a lot. He helped design multiple ring options for me (he rendered each design), and offered his own ideas based on his years of experience. He helped me pick a beautiful diamond, and he managed to use smaller heirloom diamonds in the ring as well. Together, we ultimately created a stunning ring
Tim Tsang
Tim Tsang
Jan 03, 2020
Report
So I started shopping for an engagement ring about a month before I purchased from Pure Diamonds. I had little to no knowledge going in and after getting endless quotes and details and emails from multiple retailers and wholesalers I finally found someone that actually gave me no BS and surprises. Alex was extremely professional and was able to get me the ring and setting custom made for me in just 4 days! I was blown away. Everyone I spoke to told me it would take at least 3-4 weeks. The price was far better than any other wholesaler and retailer I spoke to as well. Once I received the ring, it
Lucy Deng
Lucy Deng
Jul 13, 2019
Report
My fiancé and I had a great experience working with Alexei. He was very knowledgeable in diamonds and recommending diamonds within our budget. When my fiancé proposed with my engagement ring I was impressed with the quality and how beautiful it turned out. I had such a great experience working with Alexei that I went back and got my fiancé's wedding band custom made. Alexei understood the idea of the ring I wanted for my fiancé and when I got it it exceeds my expectations. My fiancé loves the ring! I will be going back to Alexei to customize my wedding band. I am excited to continue working
Eddie W.
Eddie W.
Apr 11, 2018
Report
We contacted Alex on short notice to buy a pair of diamond studs. Alex was very knowledgeable and objective in his recommendations. He also followed up with requests and was very responsive. I wouldn't go anywhere else.
Dmitry B.
Dmitry B.
Aug 06, 2016
Report
Great place to buy a diamond engagement ring in Vancouver. Alexei was great help and very informative, he provided all in depth information about diamonds and was really easy to work with. We went through a few diamond choices before settling on one that I loved and he was able to show GIA certified diamonds and show the difference both in colour , clarity but also cut and fluorescence. He has made an exact ring that I showed him based on the image taken from Pinterest. Thank you Alexei, I will definitely recommend you to my friends. We will be back for the wedding bands when the time comes.
Jacquie B.
Jacquie B.
Apr 07, 2015
Report
After shopping around for an engagement ring for at least 3 months, I came across Pure Diamond's website. After my first meeting with Alexi, I just new this was the place to get the ring. He was so professional and took his time to go through all the options and explained in detail everything I needed to know about the diamonds and the rings. There was no pressure at all from Alexi. Second meeting, we purchased the ring and it's really a dream come true. I can honestly say, his prices are by far the best in town (way less then a jewelry store) and I look forward to going back to have