Steele Collision Center
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Steele Collision Center
Steele Auto Group is Atlantic Canada's largest auto dealer for both New and Used Vehicles, Service & Parts. If you are in the market for a quality new or used car, truck, sport utility or van, please take a moment and search our collective inventory located at our dealerships. Our goal is to deliver the best possible service to you.

We are united by one passion: To help you find the vehicle that is right for you, and for wherever the roads you travel take you. Simply put, we work hard to earn your trust, and even harder to keep it, always going the extra mile to serve you. Read the latest news, updates and offers from our dealerships across the entire group at Steele Auto.
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OUR VALUES - Our Core Values are aligned with how we conduct business and how we cultivate success. Our People: We provide a healthy, safe environment, that celebrates equity, diversity and inclusion. Our people come first. We support the ongoing development and growth of our employees to build lasting relationships.
Steele Auto Group is the most diversified group of automobile dealerships in Atlantic Canada, with 55 dealerships selling 28 brands and an employee base of well over 2300. Sales are up over last year and our plan going forward is to expand further into Atlantic Canada and the United States furthering our commitment to our Canadian customers as well as welcoming our new customers in the USA.
Steele Auto Group is comprised of 55 automotive dealerships, 7 collision centres and two Honda Powerhouse dealers. All of these services are carefully directed by our highly skilled management team, each member playing a key role in our organization. Rob graduated from Memorial University in St. John's in 1983 with a BA degree.
At Steele Auto, we do our best to make sure you have peace of mind when it comes to your driving experience. Your vehicle's health is important to us. Our Customer Service Representatives are here to guide you to ensure that your car is looked after by the right people. To book your next service appointment online, start by choosing your preferred dealership location.
Each of our Collision Centres is a fully-equipped, state-of-the-art collision repair shop that is uniquely equipped to meet all your auto body repair and vehicle restoration needs. We operate in tandem with all insurance companies to ensure that your vehicle returns to a good-as-new condition - quickly with minimum inconvenience to you.
Reviews (1)
Rhiannon P.
Rhiannon P.
Jan 12, 2022
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I will never go back to this dealership, worst customer service and terrible service which made buying my vehicle a terrible experience. I had looked at a vehicle and spoke to a sales rep about my budget and being interested in the car. The car was sent for service this took 1 month and 4 days for it to return. Given we had formed a relationship with the sales rep and negotiated a price we waited all of this time in anticipation of buying the vehicle. Today we test drove the vehicle and I was ready to purchase. Once discussing the price it was essentially the same as advertised and would not honour