Tru-Valu Optical
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Tru-Valu Optical
Regular eye exams are important to assess not only your prescription needs but also the general health of your eye. Our optometrist provides comprehensive eye exams at your convenience with walk-ins welcome. Student and Senior rates available. Our store has been serving Vancouver and the Lower Mainland for over 40 years.

We offer comprehensive Optometrist Eye Exams and our knowledgeable staff will assist you in fulfilling your eyeglass prescription needs as well as your fashion requirements. For more information, come in and see us today.
Services
We provide comprehensive eye exams from our on-site Doctor of Optometry who will conduct a full eye health examination as well as provide an eyeglass prescription. Our Optometrist is available on select days during the week. With our Optician in store, our experienced staff are committed to helping you find the perfect frame along with an optimal solution to fill your prescription needs.
Our Optometrist provides a comprehensive eye exam to patients all ages. We provide treatment for a range of conditions: glaucoma, diabetic retinopathy, dry eyes, cataracts and macular degeneration. Dilated fundus examination for detection of glaucoma, cataracts, macular degeneration, retinal holes and tears, vitreous floaters, diabetic retinopathy and hypertensive retinopathy.
Private medical plans, provided though work, or self-insurance, in most instances cover most if not all the cost of a regular eye exam and prescription eyewear. The major private health providers such as Pacific Blue Cross, Great West Life, Sun Life, and Manulife to name a few usually have help lines you can phone to determine your coverage.
We are pleased to announce hearing services at Tru-Valu Optical in collaboration with Nexgen Hearing. The 5 minute Hearing Check is an easy to follow pre-screen to see if you have any hearing loss. If the test shows some hearing loss we will refer you to the Nexgen Hearing Centre for further testing.
At Tru-Valu Optical we take our business very seriously. In this highly competitive market, our focus is on providing an excellent experience to all who walk into our store. Having been in business for over 40 years, we have served literally thousands of customers from across the Lower Mainland. We have a high percentage of repeat patients and customers that come to see us regularly and we welcome new customers and patients everyday!
Reviews (26)
Dec 21, 2021
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I am kind of surprised in a positive way. West Broadway have more than 10 eye store, why this store so different? I was planning to give a try for my last minute act, because my classmates gave me a thumb up gesture. Nirosha put me through and not give me any non-verbal rejection. I was not worried if I can’t. Make a story short
1: warm welcome me even I could not make a proper appointment.
2: home like place, you can see the 1956 poster and vintage machine run well in this place.
3: hand hygiene and wipes are good practice in here.
I am willing to come as continue eye check and renew my
Iona Elgabry
Iona Elgabry
Nov 10, 2021
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I purchased 2 pairs of glasses one day when I walked in. Service was friendly and professional. I know I got great advice because I am already getting compliments. Prices are excellent, lots of choice, and the turnaround time was only 2 days! I love my glasses. Thank you thank you thank you!
Giselle Henry
Giselle Henry
Sep 19, 2021
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I cannot say enough of how professional, caring, supportive the staff are at Tru Valu Optical.
They tailor make your experience in purchasing your frames to ensuring your lens are perfect.
I would highly recommend Tru Valu Optical to everyone regardless of your income, I witnessed the staff treat all customers with respect, integrity, and the service was outstanding.
Please join me in raising my hands with gratitude to the staff and the service I continue to receive from the staff. This is my second year of returning to Tru Valu Optical and I am now a loyal customer.
Thanks Team.
Tim Kwan Deviatorz
Tim Kwan Deviatorz
May 03, 2021
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This is the place to go to for your eyewear needs. The owners were really helpful and super friendly. I didn't feel pressured to buy even though I got a pair. A week later I bent my glass (my fault) and they took the time to help fix them for me (was a near loss) and no charge! I am definitely coming back in the future. Thanks again!
Taeoh Cultum
Taeoh Cultum
Mar 19, 2021
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Where do I begin?! Every interaction I had with every single staff member was an absolute joy. I was treated with the utmost respect (coming from a trans*, two-spirit, and non-binary identifying individual). Fred- what a guy! Padma- such a lovely human. And Nirosha- an incredible willingness to listen. I couldn't have chosen a better spot to be supported with my journey to find new spectacles. Thank you all so SO much! And oh! They were so great with facilitating between speaking with ministry staff to help navigate finding frames and/or lenses for folx who access income assistance.
Ronnie M.
Ronnie M.
Feb 20, 2021
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Good service, the glasses arrived like 2 days later. There wasn't a huge selection when I went but managed to find a great pair of glasses. The workers there were really nice and attentive. Would recommend trying them out
Niyati Goyal
Niyati Goyal
Oct 20, 2020
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Very professional, friendly and helpful staff! Clean and well-maintained. The doctor was great but the people in the shop were super helpful and incredibly nice. The eye exam was quick but the staff stayed past their closing time to make sure we were happy with our purchase and to ensure all expenses for the eye exam and lens were covered under our plan so we wouldn't have to pay out of pocket. Highly recommend this clinic.
Luis
Luis
Aug 26, 2020
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Excellent customer service. I went there to get a new prescription for my contact lenses and get new frames for my eye glasses. Nirosha is a very nice lady and pleasant to talk with. Thanks a lot for the great experience! I'll make sure to come back!
Patti Morrison Martin
Patti Morrison Martin
Jun 15, 2020
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As a Personal Stylist, I have been taking my Vancouver clients to Tru Valu for many years. They have fabulous designer frames with state of the art lenses at great prices. All of the staff are well trained in fitting frames and getting the exact lenses for the client. They go above and beyond and do whatever it takes to ensure my clients are completely satisfied.
Barry W.
Barry W.
Feb 09, 2020
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Good product selection and in-store optometrist make for a convenient, one-stop shop for visual needs. The customer service puts them way out in front -- simply an excellent experience.
Barbara S.
Barbara S.
Jan 30, 2020
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We moved back home from Europe in 2011. We both needed to have our various eyeglasses updated. After appointments with our ophthalmologists we made appointments with the optometrist at Tru-Valu for our lens prescriptions. We then were helped to chose our frames and advised on which types of lenses would be best for us. I chose transitionnels and progressives. I usually get my frames and a complete second pair of glasses (sunglasses) for free.

The selection of frames is quite varied and there is a large range. Our prescriptions have been changing over the years. We hav been coming here ever since
G. S.
G. S.
Jun 03, 2018
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I’m surprised this place hasn’t been flagged for its fake 5-star reviews. The staff are outright hostile if not rude and dismissive. Customers are treated worse here than anywhere else I’ve seen in Vancouver - imagine being screamed at and threatened by the owner out of nowhere, for seemingly nothing. Even if you can get past those things, the selection of frames aren’t worth their “lowered” price. What a bizarre operation.
Jay P.
Jay P.
May 24, 2018
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I broke my glasses in the morning and was able to get a nice set of fresh ones in the same day. Had a positive experience here and recommend it, if you're in an emergency or not!
Darren L.
Darren L.
Jan 10, 2018
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Fred and Nirosha are always a pleasure to work with!

Fred the grey-haired balding guy is always cracking jokes about how often I break my glasses, while Nirosha is all-around just a very pleasant and caring lady.

They are always willing to repair my glasses quickly and efficiently, and if my lenses are ever broken beyond relief, then they will offer me some suggestions from the vast variety of eyeglasses available.

My number one place to get glasses... I never go anywhere else!
Q. T.
Q. T.
Aug 14, 2017
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The best part about the service here is that I never felt like I was up sold on anything. I simply got the exams I needed and found the contact lens that fit best without feeling pressure to purchase more expensive lens. I used to go here and loved it when it was another optician, and I really thought I found my doctor for life, but he left and when I booked an appointment, I wasn't notified that I would be seeing another doctor. When I showed up I was surprised and went ahead with the appointment. After getting my prescription I went to a store and got my new glasses and the prescription
Louis M.
Louis M.
Jul 24, 2017
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I absolutely love this place. They are a great refreshing change from my prior eye place. I will talk highly to all my friends and family. They are extremely friendly and really take the time to help our needs. Thank you TVO!
George F.
George F.
Mar 13, 2017
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This is a must. Workers are great and go the extra mile to ensure your experience is great! They are give you honest feedback when selecting glasses, which I definitely appreciate.
Bc R.
Bc R.
Sep 02, 2016
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Sensational service. Helpful right from the very start. Did not mind me checking prices and trying on glasses. Not like a competitor close by. Took only 7 days for my glasses to come in. Don't mess around with the others in this location
Neil M.
Neil M.
Feb 04, 2016
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The service was awesome. The staff is very knowledgeable about their products. I was asked about my particular eyewear needs and they went through all my options to come up with a solution unique to me. The store had a great selection of frames and the only one I could find that offers what others could not and for a reasonable price. Thanks again
Rowena S.
Rowena S.
Jul 15, 2014
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Very poor quality frames. They are such a rip off. I had a groupon coupon which should have saved me money but I ended up paying the price you would normally pay for a high quality pair of eye glasses. I liked the look of the new pair of eye glasses that I picked but after 6 months of usage, a screw came of already. Brought them back to them to repair and after a few months, the same screw came off again.

I will never go back to this place ever again even for a cheaper pair of glasses. It is not worth at all.
Ginseng L.
Ginseng L.
Apr 03, 2014
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Poor selection and very poor quality frames and lenses.
I usually shop next door at On Time Optical (higher quality in many regards and I have never had issues with them) but I was short on money and couldn't afford much this year. I mistakenly bought a pair here and the nose pads fell off when i was removing my sweater. They let me change the frames to another pair but when they did this, the lenses did not fit properly in the new frames. There were gaps between the frames and the lens which they told me was "normal" and it was supposed to be like this. It was a total waste
Carol R.
Carol R.
Oct 06, 2012
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Just got my second pair of glasses from Tru-Valu. The first pair, which I bought over two years ago, received a number of compliments from strangers who liked my frames. I like my second pair even better. As for the service--well, it's as good as it gets. What else can I say about a place that got my glasses and clip-on shades ready in four business days, because I'm travelling halfway around the world?

I haven't had an eye exam through this company. I go to an eye doctor for that. But as far as getting well-priced, durable frames that flatter, I'm a loyal customer of this
Denni P.
Denni P.
Jun 28, 2012
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When I went to redeem my Groupon during my lunch hour (eye exam), I wanted to get my RX and come back to pick out my glasses. They advised me AFTER my exam that I needed to pick out my glasses same day, did I forget to mention that all the frames have NO prices on their no name brand frames. How it works is when you pick your frame out to the sales clerk they verbally advise you of that frame's price. if I wanted to walk out withmy RX I needed to pay an additional $85 for the exam and when I returned to buy my glasses the $85 would be credited towards my new glasses. I felt completed scammed
Robin M.
Robin M.
Nov 19, 2011
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Tru-Valu is gonna save you SO much that they even skimped on vowels.

I don't know, I have a hard time giving this place *any* stars. I mean, it's not that good. The selection: not that good. The service: not that good. The eye exam: nope, not... not really that good.

Looking for a slightly out-of-date, but could potentially be cool if you are a suburban-scrap-booking-church-going-mother-of-none-stuck-in-the-middle-of-a-wes-anderson-film kind of person set of frames? Wondering where the D-list sales characters from your favourite gad-awful cult classic went to retire? Want to see some
Sonya W.
Sonya W.
Aug 24, 2011
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Loved this place. Thought the Dr. was fabulous, very thorough and educated on the latest techniques and tools. And I found a great pair of glasses. Best of all I was in and out in under and hour.
Silver S.
Silver S.
Jul 31, 2010
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Great prices, good selection, and helpful staff. Getting eye exams here is awkward and disappointing, however, and not recommended.