Niche Optical Boutique
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Owner, Valerie Afriat, along with her managing partner Michele Grisack are traveling the world. To source out beautiful, new, independent, hand crafted, artisanal, eyewear collections. Always to serve you better. Matching frame shapes to faces is pretty straight forward, but capturing personality is an art, while still considering your prescription, lifestyle, and visual needs.

But even more important is our commitment to providing the best optical care and the best customer service. Your shopping experience by us will always be a boutique experience never to be forgotten. We will always have your best interest at heart.
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Valerie was born and raised in Montreal. There her parents owned women's clothing factory, where Valerie learned about business, designing, fashion, and making her own clothes, at the young age of 10 yrs old. Valerie truly loves eyewear and individuality and truly enjoys helping people find their perfect pair of glasses.
Reviews (10)
Shai Barkai
Shai Barkai
Dec 15, 2021
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Valerie provided excellent service. We were tourists and needed the sunglasses quickly. Niche came through as promised. I would highly recommend them!
Shirley Wiebe
Shirley Wiebe
Dec 03, 2021
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I absolutely love the eyeglass frames that Michelle helped me to find - I would say that a day never goes by where someone doesn't compliment me on them! In these 18 months of wearing a face mask, I've been especially grateful to have these stand out frames. I have worn glasses for many years, liked some pairs more than others, but Niche Eyewear has given me THE best look, style and comfort of all. They are transition lenses and turn a deep sapphire blue on a sunny day, and look even cooler, if that's possible. Thank you Michelle, for your personalized service and patience with my indecision.
Brendo
Brendo
Nov 29, 2021
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I visited eight stores looking for glasses and the service at Niche Eyewear Boutique was head and shoulders above the rest. Raman was incredibly helpful and I ended up choosing the ones she likes the most. Great recommendation!
Hadas Haft
Hadas Haft
Nov 26, 2021
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I just got a pair of glasses at Niche and had a really great experience. Valerie is really knowledgeable and she has a great selection of small frames for smaller adult faces, which is usually really hard to find. Would highly recommend this place if you're looking for good quality frames. Great service, too!
I. Ada
I. Ada
Nov 26, 2021
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If I could give ten stars I would! The most wonderful eyewear boutique in Kits with high quality frames and excellent advice. Valerie will make choosing your new pair of glasses such a treat and will guide you towards the best fit and style like no other. Above and beyond service, would highly recommend to anyone who dreads having to get new glasses. Your sole problem will be not knowing which ones to pick from!
Hlk Yvr
Hlk Yvr
Oct 30, 2021
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Awesome selection of special, beautifully made frames, and *superior* customer service from both Valerie and Raman. Bought my previous glasses from Bailey Nelson and they were absolute garbage. Niche is all about quality.
Angela Wong
Angela Wong
Oct 29, 2021
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Niche has a wide selection of frames that are unique and are of good quality. Very rare now a days.
Michelle is an experienced optician also professional.
I went in just looking and found what I wanted but couldn't find elsewhere. Michelle knows her lens as well and was truthful. Thank you Michelle
Forouzan Yazdan
Forouzan Yazdan
Oct 17, 2021
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Excellent collection of high quality and designer glasses along with great costumer service and super friendly staff. I had the best experience purchasing from Niche. Valerie is very knowledgable and truly cares about her clients.
Cecilia Deacon
Cecilia Deacon
Apr 13, 2021
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The owner, Valerie, is a true gem. Not only was she incredibly kind and helpful, but she really knows her stuff! I called ahead to see if they had what I needed and by the time I got there she had set aside a number of options for me to try on. We had a whole little fashion show, and I left with two pairs of beautiful quality glasses. Highly recommend!
Michelle P.
Michelle P.
Nov 11, 2020
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The minute I walked in the door, I knew I would be buying my glasses at Niche. Not only do they have interesting designs and quality frames, but the service is exceptional. Valerie's experience in the eyewear industry is evident from the minute she helps you find the first pair to try on. She is knowledgeable, patient and honest. I felt that she wouldn't let me walk out the door with a pair of glasses that wasn't suited for me. The progressive lenses were made perfectly and took no time to get used to them. I highly recommend Niche Eyewear!